Key words are critical -- so I have been told. They are the words that describe your product or service. They are words people use to search for your product or service. They should run through your Web page content, in the page title, in the Meta description, through online advertisements, in links to your site, in newsletters, in blogs, online articles, and anything else online. Keeping those search terms consistant throughout several sites helps your site in the search engine rankings, which in turn helps increase the amount of traffic to your site.
Google Ad-Words has a key word generator. Brainstorm with colleagues or friends to come up with key words you think might be ones people use. Then look at your web site statistics to see what ones people use the most.
Look at your competition's site. Check out the Meta tags and other words used within the content of the competition. It's easy and avaialble!
Meta tags (behind the scenes list of descriptive words -- key words -- at the tops of a web site) are still a piece of the SEO (search engine optimization) pie, but are not weighed as heavily as they once were. Content is key, and key words should be used in that content as close to the top of the page as possible.
If you hire someone to design your site make sure they have experience creating e-commerce web sites. Newbies might not be aware of how important those words are. Look at examples of their work and check out other Web sites to find things you like and don't like.
Technology changes everything. Now people are spending time on Facebook and other social media sites. Blackberries and iPhones are becoming more and more popular. Web sites will have to be adapted to meet the needs of the hardware and software being used today. Key words and search terms will be a part of the search process as technology carries us along.
Technology has changed dramatically in the past 9 years since I started Maine Warmers. Hundreds of millions of Web sites have been added, several search engines have been purchased by Google, and Social Media is now the place where people go online. In order to sell my microwave heating pads I have to be aware of those changes and adapt my marketing plan to keep my Neck Warmer page up high in the search engine ranking system.
Good luck with yours, and if you want to share some key word tips please leave a comment.
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